Rostima appoints a CEO for Malaysia

Sydney – 23rd November, 2007 – Rostima, the global leader in Labour Management Solutions, is pleased to announce the appointment of Lawrence M. Sunderam to the position of CEO Malaysia.

Lawrence will be responsible for building the Rostima Asia team from its regional headquarters in Kuala Lumpur. Backed by the GM of Asia in Sydney and the Rostima head office in the UK, Rostima Malaysia will be the central focus for Rostima’s drive into the South East Asia region.

Lawrence is the Founder and Chief Executive Officer of Com-Line Systems. Having established the company in 1987, he has been the driving force behind its success since its inception and has been instrumental in making the company the preferred and premier software house in Malaysia.

Lawrence has over 18 years experience in sales and marketing with 13 years dedicated experience in the key issues confronting marketing and technology in the software industry. He has extensive experience in marketing strategic planning and industry experience in transportation and FMCG sector. Lawrence has overall responsibility for all sales and marketing activities for Rostima Asia and growing the South East Asia region.

He holds a MBA and is a member of a number of professional associations relevant to business development.

Stephen Aitken, GM of Asia
“It is with great pleasure that I announce the appointment of Lawrence to spearhead the Rostima Asia team. He is a highly respected IT professional who will enable us to grow the Rostima business in South East Asia. Rostima has a great opportunity to build a strong business in Asia and Lawrence is the ideal person with the necessary skills to do the job".

Lawrence M. Sunderam, CEO of Malaysia
“I am honoured to be selected by Rostima to spearhead Rostima Asia’s initiative. As part of the team we will strive to deliver Rostima’s solutions to companies to help them gain competitive advantage. Labour management is fast becoming a major element in the success of large companies and Rostima is in a unique position to help sustain their efficiency, productivity and profitability. Many developing Asian economies are no longer the hub for cheap labour, hence labour optimisation is fast becoming a critical cost savings avenue.”

About Rostima
Established in 1996, Rostima is a global leader in Labour Management Solutions. The open, flexible technologies developed by Rostima enable organisations to optimise their labour schedules by matching workload to staff resources thereby increasing operational efficiency, reducing labour costs, improving staff retention and enhancing service levels.

Today, Rostima is defining the way organisations approach labour scheduling. Our flagship software, Rostima enterprise plus, incorporates workforce planning, optimised scheduling, time & attendance and employee self-service functionality. It has been selected by many large and medium-sized organisations in the transport, logistics, airport services, stevedoring, hospitality and retail sectors.

Press enquiries to: Gurminder Gill - Marketing Manager, Rostima Ltd. +44 (0)1628 581 630.