Rostima appoints a Key executive for South East Asia

Sydney – 3rd January, 2008 – Rostima, the global leader in Labour Management Solutions, is pleased to announce the appointment of Bobby Lai to the position of Regional Sales Director.

Bobby Lai will focus on the sales and account management of Rostima’s software and consulting services and will be based at its regional headquarters in Kuala Lumpur. Bobby will report directly to Lawrence Sunderam, CEO Rostima Malaysia, and will be backed by the team from Australia and Rostima's head office in the UK. Rostima Asia will be the central focus for Rostima’s drive into the South East Asia region. Rostima has over the past decade proven to be a world leader in the optimisation of shiftwork operations from transport to retail and leisure sectors. Stephen Aitken, GM Rostima Asia, comments; “It is very good news that Bobby Lai has joined us to work with Lawrence in growing the Asean region. Bobby is a proven executive with strong experience in the workforce management sector and we are very pleased he is part of our growing team”.

Prior to joining Rostima, Bobby Lai was Regional Director at Sabre Airline Solutions with regional responsibility for sales and account management of major customers in Malaysia, Brunei, Vietnam and Philippines. He has extensive sales experience with 20 years in senior sales and marketing roles. Bobby has experience with multi national technology companies such as NCR, De La Rue plc, BEA and Exact Software and has a wide range of sales and account management focus including MRO, ERP and transport solutions.

About Rostima
Established in 1996, Rostima is a global leader in Labour Management Solutions. The open, flexible technologies developed by Rostima enable organisations to optimise their labour schedules by matching workload to staff resources thereby increasing operational efficiency, reducing labour costs, improving staff retention and enhancing service levels.

Today, Rostima is defining the way organisations approach labour scheduling. Our flagship software, Rostima enterprise plus, incorporates workforce planning, optimised scheduling, time & attendance and employee self-service functionality. It has been selected by many large and medium-sized organisations in the transport, logistics, airport services, stevedoring, hospitality and retail sectors.

Press enquiries to: Gurminder Gill - Marketing Manager, Rostima Ltd. +44 (0)1628 581 630